Week Seven - Positioning & trends
The first thing I did was decide on the colour palette and typography I am going to use. I decided that for the app I wanted to use really bright colours to make it look exciting. I chose pink, blue and green as the primary colours and for the secondary colours I chose different shades of pink and green as well as orange. For the font I chose ‘parabolica black’ for the headimgs as I wanted something bold. I chose ‘parabolica medium’ for the subheadings and ‘ivystyle sans regular’ for the body as I wanted something lighter.
For the logo I decided to go with something simple so I did a line drawing of a camera with ‘photography archives’ written underneath.